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Francesco Totti

The watch loved and worn by Francesco Totti Francesco Totti's passion for Rolex has been known for years now. A passion that he has also shared via his social networks. Francesco Totti has been wearing Rolex watches for five years now.

First Ladies' watches

The high-end watches of the First Ladies From Jackie Kennedy to Jill Biden: the style and luxury watches of the most emblematic First Ladies of all time First Lady literally means "First Lady

Rolex in the ocean depths

The history of Rolex and watches designed for underwater exploration Rolex Deepsea Challenge: this year marks the 10th anniversary of Rolex's brand new line of watches designed for deep-sea exploration. A little

The best Audemars Piguet ads

Audemars Piguet: Royal Oak and the marketing of exclusivity Audemars Piguet is synonymous with luxury watches: from the Royal Oak to discovering the marketing of exclusivity of the iconic Swiss brand Audemars Piguet, the Swiss manufacturer

Rafael Nadal & Richard Mille

From watchmaking to sport, from Richard Mille to Rafael Nadal: much more than a simple collaboration Rafael Nadal on clay celebrating his victory with the latest RM 27-04 model on his wrist. The partnership between Richard Mille and Rafael

Rolex in the cinema

From movie brats to Narcos, from American gangster movies to Mexican drug traffickers: watchmaking in the imaginary world of the gangster in film and television.

The 24 Hours of Le Mans

Rolex and the 2022 Le Mans 24 Hours This year's Le Mans 24 Hours took place from 11 to 12 June 2022: as part of the prize, the winner also received a Rolex Daytona engraved especially for the event.

Rolex on the mountain tops

Rolex: the watch brand that has always accompanied explorers The number one luxury watch brand has evolved to accompany the world's most important and famous pioneers of exploration: Rolex. Rolex

One night was all Gerald Genta needed to design the Royal Oak

Audemars Piguet and Royal Oak: the masterpiece designed by Gérald Genta Audemars Piguet Royal Oak (Source - Sotheby's) Gérald Genta, a character as enigmatic as he was ingenious: in 1972, the Royal Oak arrived on the market thanks to one of the

Rolex, at the heart of the outcome of a crime

Rolex Oyster Perpetual: the key piece of evidence in solving a murder In 1996, the Rolex Oyster Perpetual model was the key piece of evidence in solving the murder of Ronald Platt.

Watches in politics

Watches worn by the world's most powerful politicians A journey to discover the favourite watches of the world's most powerful politicians. Queen Elizabeth II: personalised Patek Philippe Golden Ellipse wristwatch

James Bond watches

007 at the movies: James Bond in the imagination of haute horlogerie 007 at the movies: James Bond in the imagination of haute horlogerie Very few brands have had the honour of being worn by the most famous secret agent of